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If you ever thought you wanted to start a business and were unsure of where to start, this book will provide you with information on how to start and sustain a business.  Beginning with the entrepreneur mindset, this book will guide you through topics like creating your business from an idea or concept, developing a mission and vision statement, knowing your customer, the importance of a business plan, business formations, branding, understanding finances, taxes, and human capital. Ultimately, it can help you develop a clear picture of your business and the direction you need to go to get started.